Kendrick “K Dot” Lamar made history when he released one of the most promising records, “i” a song that quickly dominated the airways with its gravitating lyrics painting “Self-Love” and sharing a positive message.
This was a perfect match for the NBA enticing them to endorse such an empowering song for their 2014-2015 promotional ads. This business move will gravitate fans from both parties together advancing not only the NBA community but as well as the Hip Hop community. Check out the most recent video.
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